FROM THE CHAIRMAN & MD’S DESK |
Business in the new globalised economy is all about reaching out to
the emerging markets and getting competitive in the existing markets
with better understanding of new variables. In this new exciting
environment, the demand for multi-faceted development has become
crucial for keeping pace with the progression. Adapting to such
changing scenario and responding fast and effectively to the
challenges is the key to success. With our firm belief in creating
long term value, it is a pleasure sharing with you that we have
successfully launched ATLAS TMT Bars Private Limited in the long
steel industry. Infrastructure development
is an important socio-economic issue in our Country today. The
Indian steel industry has come a long way since its humble
beginnings and is estimated to grow at 16% annually for the next 3
years. India has remained indifferent to the decline in average per
capita steel consumption worldwide, and recently emerged to be the
3rd largest steel producer in the world. The Indian steel industry
is making a commendable revival this year with the resurge in demand
from automobile sector, infrastructure and housing sector, and the
forecasts of demand for steel is to reach 110 million tons by
2019-2020.
In line with our Country’s vision to be an
economically developed nation by 2020, ATLAS endeavors to increase
its contribution towards the economic growth, stability, innovation
and environmental sustainability in the steel industry, and lead the
development of iconic products towards a better future. We are also
working towards increasing the consumption of steel in rural parts
of India, especially in infrastructure and housing, which have high
growth potential and need to be tapped efficiently. It is a
conscious effort of ATLAS to fulfill the dream of millions for a
developed Country, and to set new benchmarks of corporate social
responsibility.
We have been a leading player in the Indian
bicycle manufacturing industry for nearly 60 years and the Company’s
foray into the long steel industry marks its endeavor to utilize
this vast experience and business acumen in creating another
legendary business venture.
With its manufacturing facilities and
infrastructure meeting international standards and the unique
ability to make the best of people and processes, ATLAS is geared up
for exciting times ahead. Going forward, we are determined to
capitalize on the new opportunities based on our strong fundamentals
of innovation, entrepreneurship and aggressive marketing.
My sincere thanks to our employees, who are the
real source of our prowess and our growing inspiration, to the
members of the Board for their advice and guidance, and to all our
customers, partners and well-wishers who have been with us all along
and have provided us with their valuable inputs and cooperation all
these years. Ashwin KapurChairman & Managing Director
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