About Us


Business in the new globalised economy is all about reaching out to the emerging markets and getting competitive in the existing markets with better understanding of new variables. In this new exciting environment, the demand for multi-faceted development has become crucial for keeping pace with the progression. Adapting to such changing scenario and responding fast and effectively to the challenges is the key to success. With our firm belief in creating long term value, it is a pleasure sharing with you that we have successfully launched ATLAS TMT Bars Private Limited in the long steel industry.

Infrastructure development is an important socio-economic issue in our Country today. The Indian steel industry has come a long way since its humble beginnings and is estimated to grow at 16% annually for the next 3 years. India has remained indifferent to the decline in average per capita steel consumption worldwide, and recently emerged to be the 3rd largest steel producer in the world. The Indian steel industry is making a commendable revival this year with the resurge in demand from automobile sector, infrastructure and housing sector, and the forecasts of demand for steel is to reach 110 million tons by 2019-2020.

In line with our Country’s vision to be an economically developed nation by 2020, ATLAS endeavors to increase its contribution towards the economic growth, stability, innovation and environmental sustainability in the steel industry, and lead the development of iconic products towards a better future. We are also working towards increasing the consumption of steel in rural parts of India, especially in infrastructure and housing, which have high growth potential and need to be tapped efficiently. It is a conscious effort of ATLAS to fulfill the dream of millions for a developed Country, and to set new benchmarks of corporate social responsibility.

We have been a leading player in the Indian bicycle manufacturing industry for nearly 60 years and the Company’s foray into the long steel industry marks its endeavor to utilize this vast experience and business acumen in creating another legendary business venture.

With its manufacturing facilities and infrastructure meeting international standards and the unique ability to make the best of people and processes, ATLAS is geared up for exciting times ahead. Going forward, we are determined to capitalize on the new opportunities based on our strong fundamentals of innovation, entrepreneurship and aggressive marketing.

My sincere thanks to our employees, who are the real source of our prowess and our growing inspiration, to the members of the Board for their advice and guidance, and to all our customers, partners and well-wishers who have been with us all along and have provided us with their valuable inputs and cooperation all these years.

Ashwin Kapur

Chairman & Managing Director
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